Indian fashion industry becomes global
THE INDIAN fashion industry has certainly come off age since the days when all that it could muster were the names of a few known designers like Rohit Bal, JJ Valaya, and Ritu Beri in the circuit. The present fashion circuit is laden with several talented designers who are well known for their expertise in their respective domains, not only in the national arena, but in the international podium as well.
So, what really influenced the growth of the Indian fashion industry to such a phenomenal degree? The answer is not very difficult to unravel. India is one of the oldest civilisations in the world, presenting itself as the converging point for a large number of cultural groups professing varied customs and traditions.
Respective customs and traditions bind each of these groups to adopt their own way of dressing, thereby inspiring budding fashion designers to experiment with a huge plethora of options. What is noteworthy in this context is the fact that no matter how large the array of options there are for the designers, their final designs always portray an element of ethnicity that acts as a major crowd puller in the markets.
As more and more fashion designers recognised the potential of the country to provide ample ground for their creations, they went on a designing spree and brought about a renaissance of sorts in the fashion industry. The generally adopted way of dressing up in the traditional clothing gave way to the adoption of a new cosmopolitan way of dressing that was highly fashionable and was the right clich to woo the GenNext.