The Designers on Fashion for the “Everyday Woman”
Jillian Lewis took a measured approach, both appreciating the challenge, while still understanding why designers use fashion models for their runway shows and ad campaigns.
She said, I thought the challenge was one which is important for designers: to be taken out of the fantasy realm of fashion and into a more realistic everyday objective, which is to dress real people Designing for the everyday woman is more of a realistic objective that designers have when they work for a clothing company, most of which cater to a range of body types After all, being a designer of clothing is to dress people. Real people.
However, designers have to establish themselves as having a vision, so sometimes it is also important to fantasize and create work which is inspiring and not body specific. I guess what I am saying is that a great designer should be able to dress people and to create inspiring fashion.