H&M Launches “Fashion Against AIDS”
The collection comprises T-shirts, tank tops and hooded sweaters. All garments feature a print and the neckline label carries the name of the print designer. Some of the prints are low-key and subtle, and whisper that this is important. Others raise their voice. Katharine Hamnett’s print in big, black, block lettering on a white background shouts “USE A CONDOM!”, while Tiga’s check all-over print calls for quiet reflection.
Some of the squares have a different colour and represent all those who have the virus. The idea behind the campaign is summed up by Henrik Vibskov’s print: Be aware - it is still happening.