More marketers strutting their stuff at L’Orйal Fashion Week
He adds that the company is repeating the “Taking Style to the Edge” contest it introduced at this spring’s L’Oreal Fashion Week, which attracted almost 4,000 online voters. Their votes determined which designers would concoct the outfits Ford mannequins are sporting this week as they host an installation featuring a Ford Edge. The contest is being repeated this time around, “with the Ford Edge as the muse for Canadian fashion designers,” Modjeski explains.
The winner will receive a $5,000 cash prize and the opportunity to design uniforms for Ford to use in upcoming auto shows and similar events.