Welcome to Sydney Morning Herald Online.
Fashionistas are the exact opposite of Technobogans. For Fashionistas it’s all about style with scant regard for substance. Is it cute? Does it have a fancy brand name? Does it match my shoes? These are the vital questions Fashionistas ask before buying a phone. You can often identify Fashionistas by their immaculate grooming and annoying ringtones. The Fashionista’s phone of choice; anything that’s pink.