Milwaukee FASHION

H M is expecting demand for seventies’ style prints to be a huge trend for spring. Marimekko’s unequivocal quirkiness caught the eye of H M design head Margareta van den Bosch who cleverly knows how to combine affordable fashion with an aspirational twist. Whilst H M prides itself on its accessability and quality, the latter may be something a discerning eye shouldn’t take much notice of.

Instead, the house is famed for ‘translating’ catwalk trends to the high street, often before design houses manage to deliver the very inspiration to its own stores.