JRDunn Turns Attention Online for Diamond Sales Growth
JRDunn.com, which sells jewelry online, said October 10, 2007 that it will focus on loose diamonds and engagement rings to spur revenue growth in 2008. “Over the past few years the fashion jewelry and wristwatch categories of our web business grew so fast it was difficult for us to fully dedicate the time and resources to growing our online diamond and engagement ring business” said Sean Dunn, founder of JRDunn.com.
“We have since made the necessary adjustments in our infrastructure and we are now ready to throw our hat in the ring.” JRDunn.com said it will focus on GIA and AGS certified diamonds. JRDunn.com is the online division of Florida-based J.R.Dunn Jewelers, a family owned business founded in 1969.