Milwaukee FASHION

Part II Fashion consultants implement the fashion designers creative color and style expressions in clothes, hair, makeup, and accessories. Fashion trends occurs in cycles and often dominate an individual. A good example of fashion dominance is the Academy Awards, where the clothing and accessories are the dominant issue. Within the hair-style industry, hair styles often dominate the person if they just connect to the latest trend. Within the makeup industry, the makeup trends dominate.

The fashion industry would like for every trend to work for everyone. The important emphasis in fashion trends is the outside of the individual, not the individual itself. Being a fashion faddist, following all the fashion trends and copying friends, can create a clone in which individuality is destroyed. What one likes has nothing to do with what works to create a harmonious and authentic look. You can wear anything that you want to wear, but it is better to make an educated choice.

Image consultants are the educators connecting the right fashion to the individual. With image, the person is more important and the clothing represents who that person really is on the inside and outside. Image involves an expression of one s own individuality with clothing, colors, style, makeup and accessories. The goal is for the person to be authentic and harmonious.

Personality assessments, stylem, assessments of coloring, personality, bone structure, and energy intensity all predetermine the individual colors and style palettes of a client. An image consultant helps the individual create a balance of individuality, creativity and education. The prepackaged color and style palettes from the early 1980s are outdated.