Bahraini co. organizes Swarovski fashion show in Kuwait
Notes and media contacts 112 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From these beginnings, which revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors.
Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 20,000 employees, a presence in over 120 countries and a turnover in 2006 of 2,37 billion Euros. Swarovski comprises two major divisions, one producing and selling loose crystals to the industry and the other creating design-driven finished products.
Swarovski crystal components, known by their product brand names CRYSTALLIZED - Swarovski Elements for fashion and STRASS Swarovski Crystal for architecture and light, have become an essential ingredient of international design.
Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewellery and home d cor are sold through more than 1150 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company’s Couture signature.