Get a Detailed Picture of the Clothing and Footwear Industry in Italy
Why buy this report? - Use five-year forecasts to assess how the market is predicted to develop. With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning. Traditionally Italians like to dress well and spend money on clothing and footwear. Style, fashion and quality are important components of the purchasing decision, especially in the northern part of the country.
This partly derives from the long-standing Italian tradition when it comes to producing fashionable products, like clothes and footwear. Most Italians follow fashion, particularly in Milan and in the other big cities of the north and centre of Italy. Milan and Rome are the two most important centres for Italian and international fashion, with designers organising world famous fashion shows.
Milan hosts a fashion week every year, at which famous designers present their new clothes collections at fashion shows. Both Italian females and males have a strong sense of fashion. Over the past 5-10 years, males became more interested in fashion and new trends. As the economic climate in Italy is sluggish, a growing number of consumers are being forced to consider the value-for-money option.
Sales periods accounted for an increasing share of volume sales of clothing and footwear in retail stores, while the cheapest clothes can be found in hypermarkets/supermarkets and public markets.