VELVET REVOLVER Drummer Talks Clothing
Rick Florino of ARTISTdirect recently conducted an interview with VELVET REVOLVER /ex- GUNS N’ ROSES drummer Matt Sorum . A couple of excerpts from the chat follow: ARTISTdirect : You really have a great spot for the [ Sorum Noce clothing] store, and the line is fantastic. Matt : Thanks. I’m working with a really cool Italian dude named Max Noce . He used to work with different designers including Dolce & Gabbana . He’s up on all of the trends with making fine clothing.
ARTISTdirect : How did the collaboration come about between you two? Matt : I’ve been hanging out with him for quite a while. We actually worked on the line for the last couple of years. The original idea was just to go out with a kind of wholesale vibe. We tipped that on a little bit. I’ve been touring and doing all this other sort of stuff that I do. He opened up this vision of the line and was able to work with that angle. Together, we built it through there.
Everybody that has seen it is totally into it, and I’ve got a lot of friends that want to help — people in the clothing business that I know, as well as rock ‘n’ rollers, actors and promoters in town. Everybody’s willing to help. So it’s pretty exciting. ARTISTdirect : From the looks of who you’ve gotten to model on your web site, Jerry Cantrell and Slash , it definitely seems like you’ve got the rock and roll community participating.
Matt : Over the years of playing music, I’ve lived in Hollywood all this time. So now while being at the store, I see so many people I know walking by. The vibe is really good. Jim Marshall , an old rock ‘n’ roll photographer, I called him and said, “You know Jim, we’d like to use some of your photography in the store.” So he sent me some really great stuff — pictures of THE WHO and JANIS JOPLIN . We’re going to have lots of photography and clothing.