Hair bands, a rage among teenagers, young women
Why only women, there are quite a few young men who have taken a fancy to the hair accessory, specially after actors like Abhishek Bachchan and Arshad Warsi were often seen sporting them. And cashing in on the growing demand are the local accessory vendors. “Big stores sell fancy hair bands at very high prices.
Our sales increase if we sell a similar looking band at even half the price and customers today are ready to shell out that amount easily,” said Brajesh Kumar, a roadside accessory vendor.